Build Your Personal Brand

Party in the city where the heat is on. All night on the beach till the break of dawn. Welcome to Miami and Bienvenido a Miami. Bouncin’ in the club where the heat is on. All night on the beach till the break of dawn. I’m going to Miami, welcome to Miami.
— Will Smith

I had the opportunity to attend the Miami Vision Summit that was hosted by a fantastic company, Creative and Cultivate. The timing was perfect; I’d gone through a minor health scare and realized it was time to put my life in full drive. Within hours of getting the email about the Miami Vision Summit, I’d convinced myself that I should go – booked my flight and never looked back.

From the moment I landed in Miami, I realized I was supposed to be there. Miami is an electric city, and as I rode in the taxi to the hotel, I felt the energy course through my body. I stayed in a super chill studio hotel room that reminded me of the tiny studio apartments talked about on STC. My 48-hour whirlwind trip was a blast. The day was filled with so much inspiration and life changing learnings. The conference focused on helping each attendee reach the next level. Here are my top three takeaways for building your personal brand:

  1. Be Real

    The number one topic covered during the panels, by the keynote speaker and attendee buzz was to be you. Love who you are and live in your truth. There was one speaker, who was a plus-size model from Aerie, and she touched me. She shared a story that she posted an untouched picture of herself from a photo shoot, and people took to bashing her for her weight, while others were proud of her. She said that she was glad she created disruption with her post because it got people talking. She was also glad she showed her followers it’s okay to be whoever you are. Self-confidence is powerful

  2. Write for Yourself

    Part of being a Girl on the Rise requires social media, writing at work or for fun and developing a personal brand. And it’s so easy to write things that sound forced. Let’s face it we’re busy. At the summit, it was brought up that you should be writing for yourself because that’s when the genuine content gets created. I’ve adopted that philosophy and writing now are pressure free and fun. Every time you read a blog post on my site, or when you read one of my social posts, you are getting an inside look at what’s going on in my life.

  3. Content is in Everything

    How many of you are camera shy? If you could see me, my hand is raised!!! It’s okay if you are. While you do need to make an appearance in your social because that is how followers will connect with you. You can post about everything else you’re doing too. People are interested in you, and that you are a real person so sharing parts of your life will make fabulous content.  


The conference pushed me out of my comfort zone, and it got me thinking about the pattern I’d slipped into. You see while I was in grad school, I got so focused on work and school that I lost myself a bit. I had absorbed the student identity. I dropped working out, hanging out and basically everything I used to do. Going to the conference got to me to see beyond where I was and planted the seed of change. Months later, I’m still figuring out what my life should be today. I’ve taken up very beginning ballet and tap, and I’m getting back into reading for fun and heading out to socialize. It’s been a while, but I’m ready for the next level both at work and in my personal life.

P.S. I just saw a Creative and Cultivate post that there a Self Care Summit in LA on July, 20th. I guess you know where I’ll be. :)